Buy from a Black Woman is a non-profit organization founded in 2016 by Nikki Porcher that connects nearly 600 black women-owned businesses across the United States and provides a community of support with the goal of helping them flourish.

The Buy from a Black Woman Inspire Tour is a series of pop-up shopping events across 15 U.S. cities, highlighting local black women-owned businesses and providing them options in a world that limits their voices. Events will be hosted in H&M stores where customers can meet and shop from local vendors. A variety of businesses will be featured, ranging from skincare and stationary to home accessories and more. Many of those featured support additional causes, standing true to Buy from a Black Woman’s motto, “When you support a Black Woman Business Owner, you support a whole community.”

The tour kicks off on July 1 with a free open-air market next to H&M’s Atlantic Station store, featuring 10 local vendors. The tour will continue to travel across the country concluding with an in-store event in Los Angeles on July 25. A complete list of cities included on the Inspire Tour can be found here.

The VIP shopping event will take place from 5 – 6pm. Doors will open to general admission guests from 6 – 8pm.