The IKEA vision is to “create a better everyday life for the many people”. This has been Ingvar Kamprad’s mission since 1943. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. This is the idea at the heart of everything we do, from product development and purchases to how we sell our products in IKEA stores globally.